How to Structure a Product Team (Mobile App Edition)

The structure of a product team in a startup building a mobile app can vary depending on the specific needs and goals of the company. However, a commonly suggested structure for a product team in this context includes the following roles:

Product Manager:

The Product Manager is responsible for defining the product vision, creating the product roadmap, prioritizing features, and ensuring the product meets the needs of the target audience.

UX/UI Designer:

The UX/UI Designer is responsible for designing the user interface and user experience of the mobile app. They work closely with the Product Manager to ensure that the design of the app meets the needs of the users.

Mobile App Developer:

The Mobile App Developer is responsible for building the mobile app, ensuring that it is scalable, reliable, and user-friendly. They work closely with the UX/UI Designer to ensure that the design is implemented correctly.

Quality Assurance (QA) Engineer:

The QA Engineer is responsible for testing the mobile app to ensure that it is free of bugs and meets the quality standards set by the company.

Data Analyst:

The Data Analyst is responsible for analyzing user data to identify trends, patterns, and insights that can help the company improve the mobile app.

Marketing Manager:

The Marketing Manager is responsible for creating a marketing strategy for the mobile app, including identifying the target audience, creating marketing campaigns, and measuring the effectiveness of marketing efforts.

It’s worth noting that in a startup, team members may need to wear multiple hats, and the structure of the product team may evolve as the company grows and new needs arise.